Logo Animation Tutorial.
Logo Animation: How to animate a basic logo intro/outro (introduction/conclusion):
-Import the image into Flash and cut up the image so that you can start animating.
-Use MASK layers to add moving effects.
-Create a MASK LAYER by creating a new layer, right click and choose “MASK”
-Whatever shape you create on the mask layer will be the “window” to the layers underneath. If you move objects under the mask layer, you will see them pass by only when they are under the mask shape. The layers must be LOCKED to see the mask effect. You have to drag the layers under the mask a little up towards the mask, or masked group, and the layer will snap under the mask layer.
-Use GUIDE layers to add move movement to parts of the logo.
-As the MASK layer was made, do the same steps to make a mask layer. To create a new layer, right click and choose GUIDE.
-USE THE LINE TOOL to create a stroke on the GUIDE LAYER.
-Whatever direction the line goes, the layers with objects locked under the guide layer will move … if you create a motion tween.
-Make a keyframe for the object to move to point B. The length on the GUIDE LAYER will control the length of the layer keyframes underneath it. So remember to extend the guide layer along with the length of the animation. The layers must be LOCKED to move correctly, even when you export the movie.
-You can see that the object moves with the stroke.
-Where the objects point of axis determines where the object will link onto the stroke. Move the axis point where you need to make the object move correctly.
-Making an object smaller or larger at either kayframe will create a 3D like movement in a 2D platform.
-Create EASE INS and EASE OUTS to make the movements smooth and appealing to the eye.
-Make the object spin if you like …
-Guide layers are not seen in the final videos.
-Play with the FILTERS to create different effects to bring in or fade out the logo.
If you are considering becoming an Animator, it’s a great practice to make up random 5-10 second long animations. When I was in school, the teachers asked the students to constantly create short stories. Some students found it difficult to keep their stories short and simple, receiving failing grades in some cases because they got too lost in their stories.
Tips on creating short stories:
Starting the story as close to the end as you can.
Including at last one character the viewer can strongly identify with – either negatively or positively.
Reveal character motivation or traits essential to the story.
Ensuring that each character included needs something to do – even if the action was simply deliver a newspaper.
Metaphors are a great tool – but keep the related to everyday life – or you will lose your audience. In animation, you can be very creative in how you express your point of view in the story. You can be very literal or “trippy” depending on who your audience is.
Know your basic audience and avoid alienating them. Appealing to what people can relate to is an important foundation if you want people to watch your videos.
Keep a notebook at all times! A quick note now can be a great story tomorrow.
Have fun with it! If you are not having fun, take a nap. Ideas have to marinate and evolve within you, so relax, have fun and let them flow.
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