Hot Deals Social Life- Cartoon Ad
Hot Deals Social Life- Cartoon Ad
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Make animation videos to create a buzz about their business!
This 30 second video clip was made for Living Social when I worked for Vidlit
Successful companies employ animation videos to create a “buzz” in the viewers that drives them to the advertised websites. These kinds of videos are a great way to show off the company’s style and branding. The company or advertising agency will post the videos on social media sites, place the video as an introduction to their website, or sometimes the animation, or a still from the video, is sent in a promotional email.
One of the first steps in producing animation videos like these is to design and create an eye-catching animation of the company’s logo. One tried and true advertising concept is to show a common everyday problem, demonstrate a quick and easy solution to the problem using what is offered by the the company, and then closing with contact information about the various divisions of the organization. Ideally the company’s branding should emphasize how the company’s products or procedures will benefit the viewer.
These animations can run anywhere from 10 – 30 seconds, or from 60 – 90 seconds depending on the content. Most do not run longer than a minute and a half because it is possible to lose audience attention. Short and informative is best. Less is more. Humor is always encouraged as it keeps the audience’s attention … and helps audience retention.
I used Adobe Flash to animate this video for the client. They wanted a very simple style, asking for a plain background during the whole animation. To make animation videos like this, it usually takes about three days to complete.
If you are considering becoming an Animator, it’s a great practice to make up random 5-10 second long animations. When I was in school, the teachers asked the students to constantly create short stories. Some students found it difficult to keep their stories short and simple, receiving failing grades in some cases because they got too lost in their stories.
Tips on creating short stories:
Starting the story as close to the end as you can.
Including at last one character the viewer can strongly identify with – either negatively or positively.
Reveal character motivation or traits essential to the story.
Ensuring that each character included needs something to do – even if the action was simply deliver a newspaper.
Metaphors are a great tool – but keep the related to everyday life – or you will lose your audience. In animation, you can be very creative in how you express your point of view in the story. You can be very literal or “trippy” depending on who your audience is.
Know your basic audience and avoid alienating them. Appealing to what people can relate to is an important foundation if you want people to watch your videos.
Keep a notebook at all times! A quick note now can be a great story tomorrow.
Have fun with it! If you are not having fun, take a nap. Ideas have to marinate and evolve within you, so relax, have fun and let them flow.
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To view more work by EmilyCartoons, go to: http://animationstation.com/channel/emilycartoons/
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